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Sales Managment

Is it the Fish, or is it the Water?

Posted by on Jun 10, 2012 in Sales Managment

I have been told that most good pet stores will not sell you fish at the same time you buy a new fish tank.  However, you can buy the tank at one place and then go somewhere else to buy the fish.  If you take both the fish and the tank home, fill the tank, put the fish in the water immediately, it will be a good chance that the fish will be floating at the top of water the next day.  So the question is, was it the fish, or was it the water to blame for the death of the fish? What does this story have to do with sales and sales management? In this analogy the water in the tank represents...

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